Ppt pricing strategies powerpoint presentation free to. Strategic approaches fall broadly into the three categories of costbased pricing. In an analysis of hundreds of companies and pricing approaches, we found four pricing strategies that deliver sustainable results see exhibit 1. Retail pricing strategies free product life cycle powerpoint template. Proper pricing decisions start with knowing how much it really costs to perform one hour of service, so youll know if you should be charging more or less for your it services. Introduction to the pricing strategy and practice liping jiang, associate professor copenhagen business school 14th december, 2016 open seminar of the blue innoship project no. Establishing a pricing structure for software products. Compare the alternative pricing strategies and explain when each strategy is most appropriate. Price is the value that is put to a product or service and is the result of a set of calculations, understanding, research and risk taking ability. Powerpoint slide on pricing strategies compiled by meera\s classes. The circle powerpoint template for strategy and tactics of pricing presentation covers ten elements of pricing strategy. A pricing strategy takes into account segments, ability to pay, market conditions, competitor.
Costbased pricing, competitive pricing, and valuebased pricing. The goal is the assist companies to position products based on their perceived place in the market relative to the competition. Our predesigned pricing strategy powerpoint template can be used to offer aid in understanding this concept indepth. Pricing strategy covers pricing strategies for new products, pricing strategies for established products, price flexibility strategy, price leadership strategy. A free powerpoint ppt presentation displayed as a flash slide show on id. Stp marketing mix for powerpoint presentation slidebazaar. We have several slides explaining the concepts, as well the advantages vs. If the company is facing tough competition or running at over capacity then price would be set taking into account the variable cost and some part of fixed cost. Segmented pricing strategies a segmented pricing strategy x uses two or more different prices for a product, even though there is no difference in the items cost. The authors develop a method to classify dynamic pricing strategies and analyze the choice and correlates of observed pricing paths in the introduction and early growth phase of this market. What factors might have affected the decision by the retailers in setting their price. Business strategy and tactics vector icon ppt powerpoint presentation graphics, leadership strategy and tactics ppt sample, formulate tactics powerpoint slide styles, email marketing tactics design. A pricing strategy takes into account segments, ability to pay.
Penetration pricing price set to penetrate the market low price to secure high volumes typical in mass market products chocolate bars, food stuffs, household goods, etc. There are more chances of a decrease in the perceived value of the product or service, the longer a marketing promotion lasts. The objective is to provide you with a pricing toolbox, i. This model relates pricing to the quality delivered.
Using price strategy roadmaps and tools to maximize bottomline results cmas are trained to achieve bestinclass practices that strive for continuous improvements in profitability, cost management, and efficiency. The adobe flash plugin is needed to view this content. Ppt marketing pricing strategies powerpoint presentation, free. By using the pricing strategy powerpoint template, the presenters can demonstrate 10 different pricing tactics of your company, or the presenter can educate the people, what is pricing strategy and what are the keycomponents of pricing tactics. Find the complete guide to an it services pricing strategy. It is today the largest and fastest growing sector globally contributing more to the global output and employing more people than any other sector. Global pricing strategies for pharmaceutical product launches chapter 2 of the pharmaceutical pricing compendium a practical guide to the pricing and reimbursement of medicines.
It is particularly suitable for situations where you are entering a new market, offering a new or distinct. Such a plan also helps a business put up a fight with competitors. Philip kotlers pricing strategies, also known as the nine qualitypricing strategy, consists of a matrix of nine pricing options. Global pricing strategies for pharmaceutical product launches. This strategy can help optimize profits and compete more effectively. This circle ppt slide contains 10 different strategies for pricing that you should consider for. If the company is looking forward to maximizing profit. Marketing mix product, price, place and promotion marketing mix. This readymade pricing planning powerpoint presentation covers a slide on selecting the pricing strategies, determining demand, estimating costs, analysing.
Discuss the meaning of the following questions with the students. The authors find that, despite numerous recommendations in the literature for skimming or penetration pricing, market pricing dominates in practice. Kam yu lu lecture 10 monopoly power and pricing strategies fall 20 17 33. Introduction to the pricing strategy and practice liping jiang, associate professor. Introduction service sector is the lifeline for the social economic growth of a country. Product challenges in creating new products idea shortage. Pricing strategies ppt powerpoint presentation professional skills, pricing strategies and tactics ppt powerpoint presentation background images, pricing strategy ppt powerpoint presentation complete. Intensity of distribution it is the market coverage that a product should get and the channel mix. Pricing strategy powerpoint templates, backgrounds presentation slides, ppt themes and graphics. Valuebased pricing strategy powerpoint slideshow view. Stp marketing mix powerpoint template shows the market segmentation models in a beautiful presentation powerpoint. Pricing strategy powerpoint templates, backgrounds presentation. New product pricing strategies market skimming setting a high price for a new product to skim maximum revenues from the target market.
Pricing strategy powerpoint presentation slides slideteam. Pricing strategies powerpoint templates, presentation. Include all the main points of your plan including the four ps. To help you out here we have created a readymade pool of best pricing strategy presentation background images. This free product life cycle powerpoint template is a ppt slide design with a product life cycle curve ready to be used in your powerpoint presentations to describe a business or product life cycle with an example or make a presentation on new. We would like to show you a description here but the site wont allow us. Use this space to discuss various other strategies that were considered and which aspects of these strategies made it into the eventual marketing plan. The price can be set to maximize profitability for each unit sold or from the market overall. Our 4ps of marketing mix ppt helps to cope with this task. An extreme case that the monopolist extracts all consumer surplus is called perfect price discrimination.
Pricing strategy 8 c h a p t e r pricing is a key factor in producing revenue for the firm is the easiest of all marketing variables to change is an important. Thats why keeping promotions can prevent the long term damage to the overall pricing strategy. Content of the seminar and pdf for marketing strategy. Pricing strategies 3 major pricing strategy costbased pricing competiti onbased pricing customer valuebased. Establishing a pricing structure for software products year 20 pages 40 this thesis is a case study that explores how to establish a pricing structure for software products. Pricing strategies ppt free download as powerpoint presentation. In our experience, effective pricing strategies and tactics can deliver a 2 to 7 percent increase in return on sales. Pricing strategies is the property of its rightful owner. Scribd is the worlds largest social reading and publishing site. Describe the type of pricing strategy that seems to exist in this market and comment on the strategies that may be adopted by the various retailers. With these pricing strategy deck ppt slide designs, you will find all premade templates, diagrams, and tables you need to explain the meaning of pricing policy, process, procedure, tools, objectives, strategies, with support of ready to use templates and charts and how to set the right price of your product or services based on costs, value. This presentation also presents a 3phase approach to pricing. Complete guide to it services pricing strategy free ebook. The simple circular diagram is an introduction slide for your strategy and tactics of pricing powerpoint presentation.
Pricing strategy begins with a decisionto skim or to penetrate the market. Ppt pricing strategy powerpoint presentation free to. This is why this paper starts by presenting basic pricing concepts. Pricing strategy is the policy a firm adopts to determine what it will charge for its products and services. Definition of price factors that influence the pricing decision pricing objectives pricing strategies over the product life.
Download pricing strategies presentation transcript. Strategies, such as market segmentation, discount, revenue management. Pricing strategies ppt discounts and allowances prices. Market skimming high price, low volumes skim the profit from the market suitable for products that have short life cycles or which will face competition at some point in the future e. Playstation, jewellery, digital technology, new dvds, etc. Based on subhas jain marketing planning and strategy, prentice hall international. July 2012 these lecture notes cover a number of topics related to strategic pricing. Ppt on pricing strategies powerpoint presentations. Valuebased pricing offers numerous distinct advantages over the other 2 pricing methodologies. Product is a good or service that a company produces. Suitable for products with long anticipated life cycles may be useful if launching into a new market. Pricing tactics is a way of finding a competitive price of a product or a service.
Identify the various pricing policy decisions marketers must. Ppt pricing strategies powerpoint presentation free to download id. Data collection pricing data is often difficult to gather. Affordability based pricing essential commodities social welfare pricing the idea of this pricing is to make the product available to the targeted population at an affordable rate. The objective is to provide a guideline to establish a pricing structure for viope solutions oy. The common practices are twopart tari, nonlinear pricing, and market segmentation. Pricing policy and strategy powerpoint template slidesalad. Items usually distributed through public distribution system. A business can use a variety of pricing strategies when selling a product or service. Pricing can facilitate in achieving the positioning objectives of the company.
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